P-nuff Crunch is a low-fat, high-protein, and high-fiber breakfast made with only a few simple ingredients: salt, roasted peanuts, white rice, ground navy beans, and brown rice protein.
Depending on the taste, the snack may also have some spices and natural ingredients in it. In 2015, Dr. Juan Salinas started the company Perfect Life Nutrition to make healthy vegan food.
Salinas used his love of fitness, his focus on health, and his 20 years of experience working in snack development at businesses like Kraft, Nabisco, Cadbury, and Nestle to grow the business.
P-nuff Crunch Net Worth in 2024
People think that snacks aren’t very good for you. The idea behind Dr. Juan Salinas’s P-nuff Crunch was to challenge this idea. This crunchy peanut snack is made from plants and doesn’t contain any GMOs.
He made a deal with Mark Cuban after pitching the idea on Shark Tank. P-nuff Crunch is worth $3 million right now, in 2024.
Founding P-nuff Crunch
Aside from knowing a lot about food, Salinas is also a wrestler and does triathlons. As someone who cares about their health, it’s funny that he was helping big companies make bad food. He worked in the food business for about 25 years before starting his own business, Perfect Life Nutrition, in 2015.
Their goal was to make a real healthy snack that would stand out in a market that was already full of them. After 100s of failed attempts, he finally made P-nuff Crunch.
People who are vegan, gluten-free, non-GMO, high in fiber and protein, and low in calories can eat these crunchy peanuts. The healthy snack sold for $104,000 in 2019.
Appearance on Shark Tank
He signed up for season 12 of Shark Tank in 2020. He asked for $300,000 in return for a 10% stake in the business so that he could start his factory and grow the business.
Shark women Lori Greiner and Barbara Corcoran got a little excited when Juan took off his lab coat and showed off his toned body.
Barbara joked that she would give the first $300,000 in exchange for 10%. But the other Sharks had something to say too. The food was great for Mark Cuban, who is a vegetarian.
He talked back and forth with the business owner for a while, and they finally decided to shake hands on $400,000 for 25%.
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After Shark Tank
The show had the “Shark Tank effect,” and P-nuff Crunch got a lot more orders after it aired! After the deal with Mark Cuban was done, it wasn’t shown on his website under “Shark Tank Investments.”
A talk with Salinas said that Cuban has been great to work with and has helped with marketing. The company has grown its marketing and now has its factory in New York.
People can buy the item online at their website or on Amazon. They are sold in 450 shops across the country, including Walmart, Central Market, and Target. It is believed that P-nuff Crunch makes $1 million a year and is worth $3 million.
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