Sunscreenr made a big splash in the world of innovative companies with its one-of-a-kind tool that helps people put on sunscreen better.
Biochemist Dave Cohen came up with the small device, which used a UV spectrum camera to find skin spots that weren’t getting enough sunscreen.
This clever product caught the eye of the sharks on the popular TV show Shark Tank. Cohen went to the sharks to ask for money to grow his business.
What is Sunscreenr?
Sunscreenr is a UV camera designed to help users identify areas of their skin that have not been adequately covered with sunscreen.
The device was pitched on the television show “Shark Tank” in 2016 by entrepreneurs Dave Cohen and Jon Meyer, who aimed to create a product that could prevent sunburn and skin cancer, particularly after witnessing family members suffer from skin-related health issues.
Product Features
Functionality: Sunscreenr allows users to look through a viewfinder to see their skin’s sunscreen coverage. Areas that are protected appear dark, while unprotected areas look light. This feature helps users identify spots they may have missed during application.
Design: The device is waterproof and portable, making it suitable for outdoor use. It was marketed as being smaller than a granola bar yet powerful enough to provide accurate UV detection.
Business Journey
Funding: Before its appearance on “Shark Tank,” Sunscreenr successfully raised over $270,000 through crowdfunding platforms like Kickstarter and Indiegogo. However, the company faced significant delays in fulfilling orders due to sourcing issues for the UV camera components.
Shark Tank Appearance: Cohen sought an investment of $800,000 for a 10% stake in the company. He ultimately secured a deal with Kevin O’Leary for a 33.3% share, but this agreement fell through post-show.
Current Status
Despite initial media attention and a promising concept, Sunscreenr has largely faded from public view. The company’s website is no longer active, and its social media accounts have been abandoned since 2019.
Many backers from the crowdfunding campaigns have reported not receiving their products, leading to frustrations and complaints.
Both co-founders have since moved on to other professional pursuits; Cohen now works at Plexus Corp., while Meyer serves as the chief technology officer at CAPTRUST.
In summary, while Sunscreenr aimed to revolutionize sun protection awareness through innovative technology, it ultimately struggled with production and business sustainability, leaving many customers disappointed.
Sunscreenr Net Worth in 2024
As of 2024, Sunscreenr’s net worth is unclear and likely non-existent. The company, which aimed to provide a UV camera for identifying unprotected skin areas, was valued at $8 million during its pitch on “Shark Tank” in 2016 when founder Dave Cohen sought an investment of $800,000 for a 10% stake, according to The BizByte.
However, the deal with Kevin O’Leary fell through during due diligence, and the company has since faced significant challenges, including unfulfilled orders and an inactive online presence.
Reports indicate that Sunscreenr has not made substantial progress since its initial crowdfunding success, which raised nearly $300,000 before struggling to deliver products to backers.
As of now, the company’s website is no longer operational, and its social media channels have been inactive since 2019. Consequently, it is safe to conclude that Sunscreenr is effectively defunct, with no current financial standing or market presence.
Sunscreenr on Shark Tank
Sunscreenr appeared on Season 8 of “Shark Tank,” where founder Dave Cohen pitched his innovative UV camera designed to help users identify areas of their skin that were not adequately covered with sunscreen.
He sought an investment of $800,000 for a 10% stake, valuing the company at $8 million. During his pitch, Cohen highlighted the device’s functionality, explaining that protected skin appears dark while unprotected areas look light, allowing users to see where they need to reapply sunscreen.
Pitch and Investment
Cohen’s presentation attracted interest from the Sharks, particularly Kevin O’Leary, who offered to invest the requested amount but for a 33.3% equity stake instead.
Although Cohen initially hesitated, he ultimately accepted O’Leary’s offer. Unfortunately, the deal fell through during due diligence, leaving Sunscreenr without the crucial funding needed to move forward.
Post-Shark Tank Challenges
Despite a successful crowdfunding campaign that raised over $270,000 before the show, Sunscreenr faced significant challenges in fulfilling orders due to sourcing issues for the UV camera components.
Reports indicated that even after promising delivery dates, backers received no products, leading to widespread disappointment and frustration among supporters.
As of 2024, Sunscreenr is effectively defunct; its website is inactive, and its social media channels have been silent since 2019. The founders have since moved on to other careers, with no clear path for Sunscreenr’s revival.
Sunscreenr After Shark Tank
After appearing on “Shark Tank” in 2016, Sunscreenr faced numerous challenges that ultimately led to its decline.
The company, founded by Dave Cohen and Jon Meyer, sought to provide a UV camera that would help users identify areas of their skin that were not adequately protected by sunscreen.
During the show, Cohen secured a deal with Kevin O’Leary for $800,000 in exchange for a 33.3% equity stake; however, this deal fell through during due diligence.
Post-Shark Tank Developments
Crowdfunding Success: Prior to “Shark Tank,” Sunscreenr raised nearly $300,000 through Kickstarter and Indiegogo campaigns.
Backers were promised delivery of the product, but significant delays ensued. Although Cohen indicated that shipping would begin in June 2018, many backers reported never receiving their devices.
Lack of Updates: After the initial excitement from the show, Sunscreenr’s social media channels and website became inactive. The last updates on their platforms were in mid-2019, leaving many users without information about their orders or the product’s availability.
Current Status: As of 2024, Sunscreenr is effectively defunct. The company’s website is no longer operational, and both founders have moved on to other professional roles—Cohen at Plexus Corp. and Meyer at CAPTRUST. There is no indication that Sunscreenr will resume operations or fulfill outstanding orders.
Is Sunscreenr Still in Business?
Sunscreenr is no longer in business. After its appearance on “Shark Tank” in 2016, where it sought funding for a UV camera to help users identify unprotected skin areas, the company faced significant challenges.
Despite an initial crowdfunding success that raised nearly $300,000, Sunscreenr struggled with production delays and ultimately failed to fulfill orders to backers.
Current Status
Inactive Online Presence: Sunscreenr’s website is no longer accessible, and its social media accounts have been inactive since 2019. The last updates from the company were posted in 2018, with no communication since then regarding product shipments or company status.
Customer Complaints: Many backers from the crowdfunding campaigns have expressed frustration over not receiving their products, with some filing complaints with consumer protection agencies.
Founders’ New Paths: Both co-founders, Dave Cohen and Jon Meyer, have moved on to other professional endeavors. Cohen is now employed at Plexus Corp., while Meyer serves as the chief technology officer at CAPTRUST.
In summary, Sunscreenr has effectively ceased operations, leaving behind a legacy of unmet promises and disappointed customers.
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