Goldfarb’s Unreal Deli Net Worth in 2024: There are more plant-based foods on the market now than ever before, and that number is only going to rise in the years to come. Innovation has been a big part of the industry’s growth.
Vegan chicken, bacon, and sausages used to be the only meats that shoppers could find. Now, there are plant-based options for almost all meats, even seafood!
But until Jenny Goldfarb walked into season 11, episode 8 of “Shark Tank,” there was one big exception: good deli meats.
The owner of Mrs. Goldfarb’s Unreal Deli said that their plant-based deli pieces were the best in the world.Goldfarb came from a family with a long history of running delis.
When he was a young teen, her great-grandfather came to the United States from Romania. After that, he went from being a dishwasher at a deli in New York to buying and running several of them in the city. It was in her blood to love everything deli.
So, when Goldfarb later chose to become vegan, she started making her favorite corned beef and pastrami sandwiches without any meat, which she missed. With vegan recipes in hand, she looked to fresh fruits vegetables, and grains for help.
The idea for Mrs. Goldfarb’s Unreal Deli came from there. The business sold low-carb, low-fat corned beef deli meat pieces made from only plant-based foods, like beets, chickpeas, and tomatoes.
Who Is The Founder Of Mrs. Goldfarb?s Unreal Deli?
Jenny Hanna started Mrs. Goldfarb’s Unreal Deli and is now its CEO. Jenny went to George Washington University and studied there.She opened her first plant-based food business, Count Your Colors, in 2018 but shut it down after only 10 months.
Goldfarb’s Unreal Deli Net Worth in 2024
Mrs. Goldfarb’s Unreal Deli has experienced significant growth and success since its appearance on “Shark Tank” in 2019. As of 2024, the company is valued at $50 million following a successful Series A funding round, which included investments from Mark Cuban and the Getty family, according to Mashed.
Cuban has notably increased his investment to a total of $750,000 since his initial backing. The company’s annual revenues have also seen impressive growth, reportedly reaching $40 million by the end of 2022, and it continues to expand its product offerings and retail presence across the United States.
Unreal Deli’s products are now available in over 3,600 locations, including major retailers like Whole Foods, Publix, and Costco.
This upward trajectory reflects not only the increasing demand for plant-based alternatives but also the strategic pivots made by Goldfarb in response to market conditions, particularly during the COVID-19 pandemic.
Overall, Mrs. Goldfarb’s Unreal Deli is positioned strongly within the plant-based market, catering to a growing consumer base seeking vegan options.
What happened to Mrs. Goldfarb’s Unreal Deli on Shark Tank?
Jenny Goldfarb and her plant-based deli meats went on “Shark Tank” just a few shows after Atlas Monroe and its vegan chicken. However, while Atlas Monroe didn’t get a deal, Jenny Goldfarb did. The veggie meats were a big hit on The Tank right away for more than one reason.
They tasted great, were low in fat and carbs, and each two-ounce pack had only 100 calories, which the Sharks liked.Despite this, Daymond John was worried. It had only been open for a few months, and Mrs. Goldfarb’s Unreal Deli had only made $10,000 from sales at other delis in Los Angeles.
John began to doubt Goldfarb’s request for a $100,000 investment in return for 10% of the company. This raised the value of the business to a million dollars. Goldfarb explained that her price was fair by saying that outside buyers were already interested. It was also planned that the vegan meats would be sold in 58 Whole Foods shops the following month.
This gave her business more credibility. That was enough to make Kevin O’Leary and Mark Cuban change their minds. Cuban made the deal that O’Leary would accept, even though O’Leary was ready to put up $100,000 in exchange for a 20% stake in the business.
Cuban, who is a vegetarian, made Goldfarb an offer that viewers don’t see very often: he wanted 20% of the company, but he would also spend $250,000. This was more than double what Goldfarb had asked for.
Mrs. Goldfarb’s Unreal Deli after Shark Tank
The show brought a lot of attention to Mrs. Goldfarb’s Unreal Deli, which was great. Jenny Goldfarb told Vegan Business Media that Unreal Deli’s online store made $60,000 in sales the night after the show aired (according to YouTube). Over the next three days, she made another $30,000.
This brought the company’s first sales to almost $100,000. Those sales had hit $300,000 in six months. After seeing the show, wholesalers, grocery shops, and restaurants also came to Unreal Deli’s door. The businesswoman also said that the show gave her credibility as a business owner, which still helps her get talks with important people in her field years later.
As the business owner had stated, Mrs. Goldfarb’s Unreal Deli also opened 58 Whole Foods stores across the Southern Pacific Region. They did not sell plant-based corned beef pieces, though. Instead, Unreal Deli sold ready-to-go sandwiches with vegan Russian dressing and a whole-grain seeded roll.
Plus, the deal with Mark Cuban was done. A year after “Shark Tank,” Cuban told the New York Post, “Sales are better than I thought they would be.” I didn’t think it would happen so quickly. That is, we now have dealers all over the world. “That was a surprise.”
Cuban thought that Unreal Deli could grow into a $50 million business. By 2020, the restaurant was expected to make $3 million a year.
Is Mrs. Goldfarb’s Unreal Deli still in business?
The Unreal Deli owned by Mrs. Goldfarb is still open for business, and with Mark Cuban’s help, it has grown very quickly.
Jenny Goldfarb had planned to sell the veggie deli meats to restaurants and fast food chains at first. But COVID-19 made the businessman change his mind and now he is focusing on stores instead.
As a way to make its packing more store-friendly, Unreal Deli added more stores, including Wegmans, Ralphs, HEB, Giant Food, and Sprouts. He also made special 1.5-pound bulk packs of the deli meats that will be sold at 40 Costco shops in Hawaii and Southern California.
When March 2023 came around, Mrs. Goldfarb’s Unreal Deli was in 3,600 places across the country. The company still sells its veggie deli meats on its website. Goldfarb also came out with more goods besides the original Corned Beef to keep up with the growth in stores.
While making the Unreal Roasted Turkey, she first used white cannellini beans and chickpeas. For the Unreal Steak Slices, she mixed shiitake mushrooms, lentils, and black rice.
In an interview with CNBC, Goldfarb talked about how the move to retail “saved the business… and turned this whole nightmare story into something wonderful.”
Unreal Deli made it to Instacart’s list of the fastest-growing new brands of 2022, joining “Shark Tank” companies Poppi (formerly known as Mother Beverage) and Slate. This is because they took Cuba’s advice and changed their strategies.
Should you seek further updates and insights on celebrities, review our past posts where we’ve meticulously covered every detail.
What’s next for Mrs. Goldfarb’s Unreal Deli?
Since “Shark Tank,” Mrs. Goldfarb’s Unreal Deli has come a long way. The business revealed a round of funding in 2022, which included money from Aileen Getty and other people. Mark Cuban put in an extra $500,000. This made his total investment in the veggie deli meats $750,000.
It’s not clear how much money was raised in total, but investors thought Unreal Deli was worth $50 million during the round. The cash and the well-known investors make it likely that Unreal Deli will keep growing.
Unreal Deli is likely to try to get its products sold in even more shops in the U.S., and it’s also possible that the vegan deli meats will make their way to stores, restaurants, delis, and fast food chains in other countries.
It’s also possible that new things will be coming out.Jenny Goldfarb had declared to Los Angeles Magazine that she wished to “show the world that all the finest deli products can be made of plants.”
The businessman also told Vegconomist, “Food like ours keeps people from having to eat an animal to have a good sandwich.” That’s the point.”
Plus, Goldfarb has added vegan bacon to their line of plant-based turkey and steak pieces since they first came out.
There is a good chance that fans will see more veggie versions of their favorite deli sandwich toppings in the future. There might even be one sans chicken or ham.
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